Beverage plastic packaging "to compete" character design to attract the eye

     The beverage packaging market, become the new mix of feudal lords vying for the throne, taste and other activities emerge in an endless stream, leveraging the plastic plasticity, the introduction of various types of customized bottle beverage to attract consumer demand. With the arrival of summer, the beverage market demand will usher in a blowout, rely on plastic bottle packaging to seize the market, has become the magic weapon of the major manufacturers.

According to AC Nielsen survey, last year about beverage market growth of 4.6%, amounted to 54 billion yuan, this month into the beverage of the Warring States period, many brands of packaging, the new mix make only superficial changes, change taste, and flash and online activities, to attract young people.

The Coca-Cola curve bottle this year over 100 years, global sales of more than 300 billion bottles, in addition to the Limited packaging curve bottle, this month name network hot bottle, with men and women English name, surname and English nickname, "Mama" in the last mother's day the occasion, a "water" and "good Wang" the sun loving; synchronous curve bottle Flash Action museum tour bus Taiwan down.

Sprite star James James according to the NBA LeBronJames private preferences, launched LeBron 'sMix Limited new flavors mix cherry orange bottle with eye-catching red, with James "little emperor" nickname printed on the golden crown; Fanta also mix with apple, litchi, micro acid fragrance.